Welcome to The Apprentice Guide

Everything You Need to Master Apprenticeships

An interactive platform designed to give you everything you need to master apprenticeship applications and take the first step toward your career. Get the tools, guidance, and confidence to land your dream apprenticeship.

Built by apprentices, for apprentices
From CV writing to interview techniques
Trusted by 20,000+ students on TikTok
Our Story

From Confused 17-Year-Olds to Trusted Guides

We've been exactly where you are. That's why we created the support we wished we'd had when we started our apprenticeship journey.

01

The struggle was real

At 17, we faced the confusing apprenticeship process with little support. University didn't right for us—we wanted to earn while learning and gain hands-on experience without student debt.
02

TikTok success

In September 2024, we launched our TikTok page sharing apprenticeship advice. Within 4 months, we grew to 20,000 followers—proving we weren't alone in facing these challenges.
03

Leading companies

We now work at some of the world's leading companies and collaborate with the Charted Institute of IT and major firms like KPMG to share our insider knowledge.
Our Start

From TikTok to Platform Launch

By January 2025, students were constantly reaching out with questions: Where can I find apprenticeships? How do I apply and stand out? What makes a strong CV? How do I handle interviews?

To support these students properly, we built The Apprentice Guide platform—a dedicated space designed to make the apprenticeship journey clearer, simpler, and less stressful. Everything we teach is rooted in real-world experience.

Our Journey

From Struggle to Success

Our journey from confused teenagers to trusted guides shows what's possible when you have the right support and guidance.

📱
20K+
TikTok Followers
In just 4 months
📝
3-24
Applications Range
For us to secure apprenticeships

We believe there's no better time than now to apply

With our support, you can take control of your applications and apprenticeship life, mastering each step with confidence. There are no strict rules for achieving your goals, but we're here to guide you along the journey.

Our Mission

Our mission is to inspire and support students

We equip students with the tools to overcome the challenges of the apprenticeship application process. Through authentic advice from two apprentices who have successfully navigated the same journey, we aim to make the path clearer and more achievable for everyone.

When students feel confident in their applications, they can enter the corporate world ready to master apprenticeships without the fear and pressure that often comes with the process.

By Apprentices, For Apprentices

By Apprentices, For Apprentices

We've walked the same path as our users. Our authentic advice comes from real experience, not theory—we know what it takes to succeed.

From Application to Interview

From Application to Interview

Complete guidance through every stage of the journey—from writing strong CVs and cover letters to mastering interview techniques.

No More Trial and Error

No More Trial and Error

We figured out the apprenticeship process the hard way, so you don't have to. Get the knowledge from the very start that we wish we'd had.

Confidence Without Fear

Confidence Without Fear

There's no better time than now to apply. We're here to help you take control of your applications and master each step with confidence.

Our Team

Meet the Founders

Sam Walsh and Ruby Lowery co-founded The Apprentice Guide after navigating the competitive world of degree apprenticeships themselves.

Sam Walsh

Sam Walsh

Co-Founder

Attended grammar school until age 18, completing A-Levels before seeking hands-on learning opportunities. Successfully secured an apprenticeship in Audit with Smith & Williamson.

Ruby Lowery

Ruby Lowery

Co-Founder

Also attended grammar school until age 18, completing A-Levels before pursuing practical career experience. Successfully began her career in Data Analytics at The Walt Disney Company.

Their Shared Vision

Drawing from their experiences of applying for apprenticeships as teenagers, Sam and Ruby created The Apprentice Guide to support students on the same journey. They provide resources, insights, and guidance to help others achieve their career goals with the support they wished they'd had when starting out.

Frequently asked questions

For any other questions, feel welcome to reach out to our team

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