Everything You Need to
Master Apprenticeships
An interactive platform designed to give you everything you need to master apprenticeship applications and take the first step toward your career. Get the tools, guidance, and confidence to land your dream apprenticeship.
From Confused 17-Year-Olds to Trusted Guides
We've been exactly where you are. That's why we created the support we wished we'd had when we started our apprenticeship journey.
The struggle was real
TikTok success
Leading companies
From TikTok to Platform Launch
By January 2025, students were constantly reaching out with questions: Where can I find apprenticeships? How do I apply and stand out? What makes a strong CV? How do I handle interviews?
To support these students properly, we built The Apprentice Guide platform—a dedicated space designed to make the apprenticeship journey clearer, simpler, and less stressful. Everything we teach is rooted in real-world experience.
From Struggle to Success
Our journey from confused teenagers to trusted guides shows what's possible when you have the right support and guidance.
We believe there's no better time than now to apply
With our support, you can take control of your applications and apprenticeship life, mastering each step with confidence. There are no strict rules for achieving your goals, but we're here to guide you along the journey.
Our mission is to inspire and support students
We equip students with the tools to overcome the challenges of the apprenticeship application process. Through authentic advice from two apprentices who have successfully navigated the same journey, we aim to make the path clearer and more achievable for everyone.
When students feel confident in their applications, they can enter the corporate world ready to master apprenticeships without the fear and pressure that often comes with the process.
By Apprentices, For Apprentices
We've walked the same path as our users. Our authentic advice comes from real experience, not theory—we know what it takes to succeed.
From Application to Interview
Complete guidance through every stage of the journey—from writing strong CVs and cover letters to mastering interview techniques.
No More Trial and Error
We figured out the apprenticeship process the hard way, so you don't have to. Get the knowledge from the very start that we wish we'd had.
Confidence Without Fear
There's no better time than now to apply. We're here to help you take control of your applications and master each step with confidence.
Meet the Founders
Sam Walsh and Ruby Lowery co-founded The Apprentice Guide after navigating the competitive world of degree apprenticeships themselves.

Sam Walsh
Attended grammar school until age 18, completing A-Levels before seeking hands-on learning opportunities. Successfully secured an apprenticeship in Audit with Smith & Williamson.

Ruby Lowery
Also attended grammar school until age 18, completing A-Levels before pursuing practical career experience. Successfully began her career in Data Analytics at The Walt Disney Company.
Their Shared Vision
Drawing from their experiences of applying for apprenticeships as teenagers, Sam and Ruby created The Apprentice Guide to support students on the same journey. They provide resources, insights, and guidance to help others achieve their career goals with the support they wished they'd had when starting out.
Frequently asked questions
For any other questions, feel welcome to reach out to our team
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